Subaru - Off The Leash

Amidst the bustling chaos of the End Of Financial Year Sale, Subaru sought a standout presence in a crowded market.

Client
Subaru
type
Animation and Motion Graphics
credits

Amanda Leaney: Marketing Director, Subaru Australia

NBC Universal & The Secret Life of Pets 2

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David Flanagan: Director of Strategy & Creative

Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

producible

With Producible's expertise and their innovative "Producibility Viewfinder" tool, tailored for various video formats, Subaru devised a strategy to break through the noise.

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Situation: Subaru required a standout integrated campaign to rise above End-of-Financial-Year sale noise while staying on-brand.

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Solution: Subaru and Producible took an innovative approach blending live-action with animated characters:

  • Seamlessly integrated "Secret Life of Pets 2" characters into Subaru showroom
  • Produced multiple cohesive videos including Signature TVC, digital signposts, sticky/service pieces
  • Won audience attention and memorability through creative novelty

‍

Impact:

  • Breakthrough, buzzworthy campaign demonstrating commitment to creativity/strategy
  • Expanded brand association with beloved film while driving sales event awareness
  • Achieved broad visibility across TV, digital, and owned channels through smart production
  • Showcased Subaru's brand positioning of "creating KAISAN and WONDERMENT"

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Summary: Producible enabled Subaru to think outside the box, navigating and owning a crowded marketplace through an innovative, impactful approach."

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