Creative Partner: Custom Creative

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Josh McEvoy: Art Director, VFX Supervisor, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Driving Brand Innovation with Endless Adaptability

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Situation:

MyPlates needed a high-impact video campaign to match their bold, customisable product—and their innovative brand voice.

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The challenge?

• Create a dynamic asset suite with longevity and versatility
• Reflect their creativity and technical edge
• Maximise production value without inflating spend

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Solution:

Producible responded with thoughtful creativity powered by intelligent production. Our creative producibility process blended live-action with cutting-edge tech to build a scalable content library.

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We delivered:

• A hybrid shoot combining motion tracking, 3D rendering, and live video
• Post-editable visuals designed to be updated, tweaked, and reused endlessly
• A high-volume, high-quality video library tailored for every touchpoint

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Why it worked:

• Modular approach = infinite flexibility
• Visual polish and storytelling precision = brand consistency
• Smart use of time and budget = max content, no waste

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Impact:

• Stunning, future-proof assets reflecting MyPlates’ personality and innovation
• Integrated content suite rolled out across TV, digital, social and owned
• Enabled internal teams to adapt and evolve content with ease
• A creative and technical showcase of what produced better really looks like

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The Producible Effect:

“We helped MyPlates connect better—by turning one shoot into unlimited stories. With thoughtful creativity and intelligent production, we made custom content as dynamic as the product itself.” – David Flanagan, Director of Strategy & Creative

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