MyPlates - Vanity

A resounding success for the exceptional team at MyPlates! Our collaboration with Custom Creative has once again proven to be a winning combination, bringing innovative ideas to fruition every step of the way.

Client
MyPlates
type
Live Action and Animation
credits

Creative Partner: Custom Creative

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Josh McEvoy: Art Director, VFX Supervisor, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

producible

Situation: MyPlates required a dynamic, multi-purpose video campaign reflecting their innovative brand.

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Solution: Leveraging advanced techniques, Producible's creative producibility process delivered:

  • Shoot combining live video with motion tracking and 3D rendering
  • Updateable, refinable post-editable looks adapted for any use case
  • Infinite adaptability creating a comprehensive video library
  • Flawless execution and maximisation of all content opportunities

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Impact:

  • Cutting-edge videos representing the MyPlates brand
  • Seamlessly integrated visual elements enabled unlimited versatility
  • Extensive offering of high-quality video assets for multiple channels
  • Epitome of creative, precision-focused produced content

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Summary: Producible pushed boundaries through technology, talent, and passion - bringing the innovative vision amazingly to life within budget.

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