With the launch of the innovative Breville Pie Maker, there were a myriad of benefits to communicate, showcasing why this new product was a must-have for every kitchen.
Head of Marketing ANZ: Candi Hart, Breville
Digital Marketing Specialist: Taposhi Sarwat, Breville
Director of Strategy & Creative: David Flanagan
Managing Director and Partner: Marc Collister
Senior Producer: Allan Coy
Senior Motion Graphic Designers: Josh McEvoy, Jon Nightingale
Senior Editor: Kristian Mather
Editor: Grant Walls
Managing Director: Marc Collister
Situation: Breville needed an appetite-appealing campaign to showcase the innovative convenience of their new Pie Maker product across numerous pie recipes.
Solution: A strategic core concept of "HEAT EAT REPEAT" anchored the calendar of ownable content:
- Signature product video as recipe guide for sweet/savoury pies
- Food imagery and recipe signposts driving appetite appeal
- One maximised shoot day produced 6 pie variations
- Experienced producers delivering quality control
The Producible approach enabled Breville to comprehensively feature the Pie Maker's versatility within a set budget.
Impact:
- Visually stunning campaign starring 6 mouthwatering pie recipes
- Highlighted the Pie Maker's convenience for culinary creativity
- Connected with audience's cravings and shopping motivations
- Built desire and provided many reasons to purchase
Summary: Producible made the new Breville Pie-maker look amazing while stretching the budget - the quality results position the Pie Maker as a must-have kitchen marvel.
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