Andrew Way: MD, Semper

Kieren Gill: Sales Director, Semper

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Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

David Flanagan: Director of Strategy & Creative

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Producible, in collaboration with Semper, distilled the essence of the investment platform into a series of clear and concise explainer videos. Each video was thoughtfully crafted to encourage investors to initiate discussions about the potential benefits of diversified mortgage investment.

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Situation: Semper sought engaging video content to explain the innovative features/benefits of their new mortgage investment platform for sophisticated investors.

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Solution: With a strategically planned creative approach, Producible generated:

• Suite of clear, concise explainer videos as education tools
• Consistent visuals and common chapters integrated across all videos
• Signposts cut down from main videos enabled owned media promotion
• Quality production maximised assets and maintained brand cohesion

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Impact:

• Animated video series encouraged investors to explore Semper's model
• Achieved comprehensive product/service awareness within budget
• Well-crafted visual storytelling highlighted investment advantages
• Flexible, reusable asset library for multimedia distribution

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Summary: Semper's partnership with Producible resulted in an impressive, insightful video suite that really opened eyes to the financial platform's potential.

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