Semper - Investment Model

When Semper, the mortgage investment experts, unveiled their innovative financial platform tailored for sophisticated investors, they recognised the need for a comprehensive video campaign to showcase its core benefits.

Client
Semper
type
Animation
credits

Andrew Way: MD, Semper

Kieren Gill: Sales Director, Semper

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Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

David Flanagan: Director of Strategy & Creative

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

producible

Producible, in collaboration with Semper, distilled the essence of the investment platform into a series of clear and concise explainer videos. Each video was thoughtfully crafted to encourage investors to initiate discussions about the potential benefits of diversified mortgage investment.

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Situation: Semper sought engaging video content to explain the innovative features/benefits of their new mortgage investment platform for sophisticated investors.

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Solution: With a strategically planned creative approach, Producible generated:

  • Suite of clear, concise explainer videos as education tools
  • Consistent visuals and common chapters integrated across all videos
  • Signposts cut down from main videos enabled owned media promotion
  • Quality production maximised assets and maintained brand cohesion

‍

Impact:

  • Animated video series encouraged investors to explore Semper's model
  • Achieved comprehensive product/service awareness within budget
  • Well-crafted visual storytelling highlighted investment advantages
  • Flexible, reusable asset library for multimedia distribution

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Summary: Semper's partnership with Producible resulted in an impressive, insightful video suite that really opened eyes to the financial platform's potential.

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