Andrew Way: MD, Semper

Kieren Gill: Sales Director, Semper

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Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

David Flanagan: Director of Strategy & Creative

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Explaining Complex Finance with Clarity, Confidence and Craft

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Situation:

Semper launched an innovative mortgage investment platform aimed at sophisticated investors—but needed to explain the value clearly, without overwhelming.

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The brief:

• Make complex financial features understandable and engaging
• Empower investors to ask the right questions
• Deliver high-quality content within a tightly managed budget

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Solution:

Producible developed a strategic creative framework to simplify the story and scale the impact.

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We delivered:

• A suite of concise, animated explainer videos as educational tools
• Consistent visual identity and shared chapter structure across all content
• Short-form signposts clipped from the longform for owned media use
• Smart production planning to maximise quality and reusability

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Why it worked:

• Translated complexity into clear, compelling visual language
• Unified look and tone built credibility and brand trust
• Asset structure enabled easy repurposing across formats and channels

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Impact:

• Boosted investor understanding and interest in Semper’s offer
• Strengthened brand positioning as transparent and forward-thinking
• Created a flexible, scalable library of content assets
• Delivered high production value without overspend

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The Producible Effect:

“We helped Semper connect better—by making the sophisticated simple. With thoughtful creativity and intelligent production, we turned complexity into clarity, and insight into investor action.” David Flanagan, Director of Strategy & Creative.

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