Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

In collaboration with Channel 9's internal team, Producible embarked on a mission to enhance the iconic broadcast design of GETAWAY, Australia's longest-running travel and lifestyle TV show. GETAWAY has been a beloved staple of Australian television since its debut in May 1992, captivating audiences with its distinctive look and tone. With a rich legacy spanning generations, Producible aimed to refresh the show's design while honouring its heritage and appeal to a new audience.

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Situation: Channel 9 wanted to refresh the iconic broadcast design for long-running travel show Getaway while honouring its heritage and future-proofing production.

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Solution:
A producible solution providing assets and templates for Channel 9's team:

• Created new artwork for superbar, map, competition screens to modernise look
• Enabled ongoing in-house updates while containing costs
• Produced broad suite of promo assets for TV, web, social channels
• Balanced nostalgia and fresh aesthetics to appeal to multi-generational audience

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Impact:

• Getaway's opening credits reimagined with reinvigorated visual identity
• Cost-effective way to achieve broadcast redesign staying true to brand legacy
• Asset toolkit generated extensive promo materials across platforms
• Visually compelling experience keeping show's spirit alive for years to come

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Summary: Producible's expertise helped CH9 achieve their redesign goals efficiently while providing long-term production value through an innovative asset toolkit.

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