Fetch TV

When Fetch TV introduced its groundbreaking new User Interface (UI), designed to revolutionise the way users discover and enjoy their favourite movies and TV shows, it necessitated a comprehensive 4-Quadrant communications strategy.

Client
Fetch
type
3D Animation
credits

Marketing Director: Sue Brenchley, Fetch TV

Senior Marketing Manager: Rachel Cecil, Fetch TV

Creative Partners: Today The Brave, Collider

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Managing Director: Marc Collister


Senior Motion Graphics Designers: Josh McEvoy, Jon Nightingale


Director of Strategy & Creative: David Flanagan

producible

Situation: Fetch TV needed a multi-faceted campaign to introduce their groundbreaking new User Interface (UI) and convey its innovative features and functionality to drive adoption.

‍‍

Solution: Producible devised a cohesive 4-quadrant video strategy centred on "creative producibility":

  • Signature TV commercials creating buzz
  • Long-form explainers detailing UI benefits
  • In-store service-orientated  video showcasing intuitive navigation
  • Suite of sophisticated 3D animations/motion signposts optimising budget

Through strategic planning, efficient production, and quality assets, Producible enabled Fetch to maximise impact within the same budget.

‍

Impact:

  • Stunning 3D animations/videos brought the new UI experience to life
  • Cost-effective templates rapidly deployed ads across TV, digital, social
  • Client/agency partners achieved significant cost savings
  • Fetch successfully launched revolutionary UI with marquee multi-channel campaign

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‍Summary: Producible's decades of experience and reliability allowed the creation of a suite of top-notch assets stress-free and on-budget for the critical UI launch.

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