Marketing Director: Sue Brenchley, Fetch TV

Senior Marketing Manager: Rachel Cecil, Fetch TV

Creative Partners: Today The Brave, Collider

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Managing Director: Marc Collister


Senior Motion Graphics Designers: Josh McEvoy, Jon Nightingale


Director of Strategy & Creative: David Flanagan

Situation: Fetch TV needed a multi-faceted campaign to introduce their groundbreaking new User Interface (UI) and convey its innovative features and functionality to drive adoption.

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Solution: Producible devised a cohesive 4-quadrant video strategy centred on "creative producibility":

• Signature TV commercials creating buzz
• Long-form explainers detailing UI benefits
• In-store service-orientated  video showcasing intuitive navigation
• Suite of sophisticated 3D animations/motion signposts optimising budget

Through strategic planning, efficient production, and quality assets, Producible enabled Fetch to maximise impact within the same budget.

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Impact:

• Stunning 3D animations/videos brought the new UI experience to life
• Cost-effective templates rapidly deployed ads across TV, digital, social
• Client/agency partners achieved significant cost savings
• Fetch successfully launched revolutionary UI with marquee multi-channel campaign

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‍Summary: Producible's decades of experience and reliability allowed the creation of a suite of top-notch assets stress-free and on-budget for the critical UI launch.

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