At the heart of Barnardos Australia's mission is the belief that "every child needs a champion." However, the harsh reality is that many children in Australia face unsafe living conditions, inadequate nutrition, and neglect.
Natalie Logan: Head of Brand and Marketing, Barnardos
Irene Saunders: Head of Communications, PR and Media, Barnardos
Marc Collister: Managing Director & Partner
Josh McEvoy: Art Director & Partner
David Flanagan: Director of Strategy & Creative
Aaron Stannard: Animator
Jon Nightingale: Animator
Anna Philippova: Illustrator
Rob Morrison: Copywriter
Kristian Mather: Senior Editor
Grant Walls: Editor
Turning Compassion into Action for Children in Need
Situation:
Every day, more than 1,300 reports of child abuse or neglect are made in Australia.
Barnardos didn’t want donations. They wanted something far more powerful—people.
- People with spare rooms and open hearts
- People willing to become foster carers
- People ready to make a real difference
The goal: create an emotive recruitment campaign that spoke directly to those people, and moved them to act.
Solution:
Producible delivered a deeply empathetic creative approach, balancing emotional impact with production intelligence.
We produced:
- A signature animated video that told the human story behind foster care
- Visuals and storytelling drawn from existing assets to stretch the budget
- A campaign designed to resonate across digital, social and community channels
- A cohesive message rooted in hope, humanity, and urgency
Why it worked:
- Animation softened a serious topic without diluting its urgency
- Existing brand assets were transformed into something fresh and powerful
- The piece was purpose-built to recruit—not just raise awareness
Impact:
- Inspired new foster carers through emotional storytelling
- Delivered maximum reach and empathy on a modest budget
- Strengthened Barnardos’ position as a trusted advocate for vulnerable children
- Created a lasting recruitment tool that continues to build community support
The Producible Effect:
“We helped Barnardos connect better—by turning budget constraints into creative opportunity. With thoughtful creativity and intelligent production, we built a campaign that spoke from the heart, and reached the right people.” David Flanagan, Director of Strategy & Creative.
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