When ActewAGL sought to solidify its position as the premier energy solution for residents of Canberra and the ACT, they turned to Producible for a swift and strategic campaign approach.
General Manager, Brand, Marketing & Customer Channels: Tony Muckle
Director: Harrison Woodhead
Director of Strategy & Creative: David Flanagan
Managing Director & Partner: Marc Collister
Art Director & Partner: Josh McEvoy
Senior Motion Graphic Designers: Jon Nightingale, Shanu Shukla
Senior Editor: Kristian Mather
Editor: Grant Walls
Marketing Agency: Cure Collective
Situation: ActewAGL wanted to assert market dominance as the go-to energy solution for the Canberra/ACT region through an impactful brand campaign.
Solution: With their 40+ years' experience, Producible created an ownable, integrated approach:
- Signature TV ads showcasing ActewAGL's innovative energy services
- Explainer videos detailing unique payment plan “EvenPay”
- Branded motion graphics seamlessly blending with locally filmed footage
- Smart production maximised budget while ensuring quality execution
Impact:
- Highly visible, strategic multi-platform awareness campaign
- Showcased ActewAGL's reliability, service, and future-forward solutions
- Cost-effective production with distinctive brand assets
- Affirmed ActewAGL as the premier energy choice for Canberra/ACT
Summary: Producible's innovative techniques and strategic execution helped ActewAGL own the energy market and deliver career-defining creativity, all within budget.
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