We’ve cracked the video content formula.
Use the following to see your benchmark.
Your Producibility benchmark:
Now you have the benchmarks - next step is to complete the Producibility Audit.
Book Your AuditWe see the world of marketing communication in Four Quadrants.
Depending on your business, your sector and your budget, we've used a vast sample of client content to benchmark the correct allocation of budget across these four quadrants.
Designed for broad appeal, highlighting your core benefits.
Directs customers to Sales, Products, and Deals with concise messages.
Engages customers, keeping them connected to your brand.
Helps customers understand what you do in a useful way.
The Producibility Viewfinder maps your marketing goals against Producibility benchmarks to focus on where results are made using balance, efficiency and producibility.
We audit your marketing communication assets to assess:
Being able to strike the correct balance of video means increased focus on where results are made by applying resources to only the areas that really nudge the needle.