We’ve cracked the video content formula.

Balance x Efficiency x Producibility

Use the following to see your benchmark.

  1. Awareness
    Engagement

Your Producibility benchmark:

Now you have the benchmarks - next step is to complete the Producibility Audit.

Book Your Audit

We see the world of marketing communication in Four Quadrants.

Depending on your business, your sector and your budget, we've used a vast sample of client content to benchmark the correct allocation of budget across these four quadrants.

Signature

Designed for broad appeal, highlighting your core benefits.

Signpost

Directs customers to Sales, Products, and Deals with concise messages.

Sticky

Engages customers, keeping them connected to  your brand.

Service

Helps customers understand what you do in a useful way.

how it works
Benchmark

The Producibility Viewfinder maps your marketing goals against Producibility benchmarks to focus on where results are made using balance, efficiency and producibility.

Audit

We audit your marketing communication assets to assess:

Balance of content types against benchmark
Efficiency gains through extendability and replicability
Producibility of concept
Success

Being able to strike the correct balance of video means increased focus on where results are made by applying resources to only the areas that really nudge the needle.