We’ve cracked the video content formula.
We’ve used our decades of experience to write the video content formula that delivers more results for less budget.

Balance x Efficiency x Producibility

Confirm your marketing goals:

  1. Awareness
    Engagement

Your Producibility benchmark:

Find out how to put your benchmark to work with a free Producibility Audit.

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The four types of content

We see the world of marketing communication in 4 quadrants. Depending on the nature of your business, your sector and your budget, we have used a vast sample of client content to benchmark the correct proportions of budget allocation across the quadrants.

Signature

Signature content is designed for broad appeal, highlighting your core benefit at a memorable point in the customer journey to maximise impact.

Signpost

Signpost content directs customers to key elements like Sales, Products, and Prices with snappy, concise messages.

Sticky

Sticky content engages customers authentically, keeping them connected to reinforce their perception of your brand.

Service

Service content helps customers understand what you do and what you want them to know in a useful way.

how it works
Benchmark

The Producibility Viewfinder maps your marketing goals against Producibility benchmarks to focus on where results are made using balance, efficiency and producibility.

Audit

We audit your marketing communication assets to assess:

Balance of content types against benchmark
Efficiency gains through extendability and replicability
Producibility of concept
Success

Being able to strike the correct balance of video means increased focus on where results are made by applying resources to only the areas that really nudge the needle.