Podcast “Recycle. Reuse. Revitalise"

Media Director, Lea Daly from Adgility and our Director of Strategy & Creative, David Flanagan got together to assess the benefits of 'recycling' existing advertising assets.

Plenty of insights and a few laughs pepper this open discussion.

The short answer is THERE ARE PLENTY OF BENEFITS to be had from this approach. Smart marketers know that 'fresh' creative outperforms 'stale' creative every day of the week. Simple adaptations to existing creative can significantly boost 'effectiveness'. This is especially relevant to marketers who must make their creative assets work hard for longer period of time. Remember, not everyone can invest in new creative every campaign burst.

The full video recording explores this topic from a marketing, creative, production and media perspective.

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